BRAND COLLATERAL
Relaunch your best brand yet
A successful rebrand doesn’t end with strategy or identity design. We stick with you through relaunch, creating the new brand collateral and experiences you need to reintroduce your brand with full impact.
STEP ONE
Relaunch planning
As we get closer to relaunching your brand, we collaboratively create a relaunch plan to ensure that your new brand is rolled out in the most impactful way possible. This stage typically includes three efforts:
Relaunch messaging
We work with your team to create a relaunch narrative that frames the rebrand in a positive light for your customers.
Internal activation
We lead onboarding and internal workshops to strengthen your team’s connection with the brand’s purpose and values.
Brand collateral planning
We work with your team to assess which touch points should be updated first, prioritizing based on impact.
STEP TWO
Website redesign
Your website is often among the first places your audience experiences your brand. And its one of the only brand touch points that can incorporate your new strategy, communication, and visual identity in one experience. Our approach has three steps that will be tailored to your unique brand.
Website planning
During this step we’ll review your current site, support in technology selection, and create a new website structure that reflects your audience goals and message strategy.
Website design and content
With a plan in place, we design the site from wireframes through final user interface. We’ll also write, curate, and design the content needed to bring your new brand to life.
Website development and launch
Finally, we develop, test, and launch your new site. This launch is a critical milestone in marking the rollout of a rebrand.
STEP THREE
Brand touchpoint redesign
In addition to website redesign, we support you in creating and evolving other brand touch points to ensure that your customer experience is aligned to your new strategy, identity, and message. These touch points may include:
Sales collateral redesign
From presentation decks to 1-pagers, we support your sales team with impactful, easy-to-use sales materials.
Interior design updates
For brick and mortar brands, we partner with trusted architects and designers to reimagine your branded environments and elevate customer experiences.
Swag and merch redesign
Fuel excitement about your brand with thoughtfully selected swag, merch, and giveaways.
Brand playlists
For restaurants and other retail businesses, we curate brand playlists that reflect the unique personality of your brand.
Other collateral
Our experienced team can support in redesigning most touchpoints, including menus, uniforms, trade show booths, and more.
Brand collateral FAQ
Simplified answers to common customer questions.
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Most likely, yes. We have experience designing a wide range of digital and physical touchpoints.
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Typically, no.
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We don’t offer marketing or advertising services at this time. Instead, we collaborate with your marketing team (or partner) to ensure that they understand how to apply the new brand.
Ready to refresh your brand collateral?
No pressure, no gimmicks.
Just a real conversation to move you in the right direction.